The objective of this project was to design an interesting and unique identity for a fictional business. Mazul is a taco shop located in Austin, TX, specializing in authentic Mexican tacos made with blue corn as the main ingredient for its tortillas.

This distinctive blue corn concept was carried throughout the entire design, from stationery to ephemera items, creating a cohesive and memorable brand. The visual identity not only highlights the restaurant’s authenticity but also helps it stand out from competitors, offering a fresh and modern take on traditional Mexican cuisine.